New year, new plan!
2022 is finally here and we have a feeling that it’s going to be another amazing year for EdTech and learning solutions in general. It’s time to get excited, try out new things, rethink the big strategy. No matter if you are a new follower of EAF, our partner or former client, we have fresh ideas and tips on-offer for EdTech marketing, product development and more!
Apply for EdTech Accelerators and Awards Now!
There are many benefits for applying in an accelerator program. Accelerators often help startups significantly grow their network of industry’s key people, get more opportunities to pitch to new investors, enter new international markets and refine their business strategy.
Also, many education-focused accelerators offer mentoring around pedagogy, learning impact measurement and instructional design – which is great for company founders who don’t have a background in education.
Hopefully our list of EdTech Accelerators helps you to evaluate the options and guides your way to develop your product and business to the next level.
Additionally, now it's an ideal moment to plan which EdTech awards you will apply for in 2022. EdTech product competitions can be a good way to gain more recognition in the industry and grow people’s trust in your learning solution.
Testimonials, Cross Linking and Online Exposure Are Just as Important
Real customer testimonials and online product reviews are a great way to grow educators and school owners’ trust in your EdTech solution. Studies show that teachers trust other teachers when it comes to reviews and recommendations of learning solutions, and it goes without saying that people rely on peer testimonials when they’re making an important purchase decision.
In fact, there are various product review sites targeted for EdTech companies where it’s possible to create a profile – often free of charge. These exposure and feedback opportunities are especially great for browser-based solutions that can’t get featured on mobile app stores. Over time, online exposure and crosslinking also improve the SEO of your company website.
Another great way of bringing new people to your site and building a personal brand, is to send out press releases and start guest blogging on different platforms – like blogs, news sites and online communities. So for starters, check out our handy list of 20+ EdTech guest blogging sites.
If nothing else, these sites are great for following what’s going on within the EdTech industry and networking!
Measuring the Quality & Efficacy
The Covid-19 pandemic forced schools to re-evaluate their existing teaching models and use of learning technologies. Since many schools have begun a wider use of EdTech, there is even greater need to maintain a systematic and reliable procurement process – and make sure that procured EdTech delivers when it comes to learning outcomes!
Especially EdTech companies tend to use quality marks as an asset to demonstrate their product's educational value. However for the buyer, it can be hard to understand what kind of standards these quality marks are based on. Our compiled list of EdTech standards and certifications, might help when explaining what is the difference between certain certificates inside the industry.
Also, showing proof of the impact of educational technology is key for both new startups and traditional educational publishers when selling to schools. Teachers will want to know in-depth what the learning solution is teaching, why it is effective and how it can be used better.
In our opinion the most successful EdTech companies put a lot of effort on measuring and communicating what is the true impact of their solutions. So, check out our article to learn how to gather evidence on EdTech efficacy.
Or compare your product against EAF's EdTech Design Framework - OPUS - and check whether you have all of the crucial aspects (like the pedagogy, user-experience etc.) in good shape.
We hope these tips will give you the energy to kickstart January with a BANG! Let us know if you’d like us to compile another EdTech-related list of resources!