The online simulation application contains ready-made content to practice the following topics: digital marketing with websites, analysis, and performance of contextual advertising, e-mail promotions, and the management of a medium-sized online brand community.
Students get an interactive, data-rich environment where they create e-marketing content in multiple formats. Competition and collaboration are key to the development of a unique marketing strategy.
Course administration options include participant monitoring, managing simulation traffic, real-time results, collection of feedback from participants, a quiz, extensive reports in the form of spreadsheets.
Simbound allows creating digital marketing content and simulating its performance in a realistic manner.
The pedagogical analysis covers how the product supports learning of the identified skills. The student’s role is assessed by four contrary pair parameters, which are selected to cover the most essential aspects on the use of the product.
The following are the high educational quality aspects in this product.
The supported learning goals are identified by matching the product with several relevant curricula descriptions on this subject area. The soft skills are definitions of learning goals most relevant for the 21st century. They are formed by taking a reference from different definitions of 21st century skills and Finnish curriculum.