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CertifiedEducation quality


Early learning
Play product set service for babies

Lovevery offers two services for fresh parents and their babies, from birth to 12 months, Play Kits and Play Gym. Lovevery Play Kits are boxes, which are sent to the parents every 2 months to provide age appropriate toys and equipment for the baby as well as a comprehensive Play book, which tells about the baby's development steps and gives fresh parents support as caretakers. The Play Gym is a set of tools and toys, which the baby can explore. It is designed to give stimulation and support through materials and features at each step of child's development withing their first year.

Age groups 
Non-digital product
Not required
Offline play 
Playable offline
Educational Quality
Learning Goals

The pedagogical analysis covers how the product supports learning of the identified skills. The student’s role is assessed by four contrary pair parameters, which are selected to cover the most essential aspects on the use of the product.

LoveVery offers an age appropriated materials for a baby aged 0-12 months. Lovevery emphasizes play and parent-child interaction as the means of learning, and the boxes and the Play Gym include activating toys and materials to play with for the baby and research based information for the parents in easy to understand format. It's easy for the babies to play with the toys and it's motivating to get new ones as the baby grows.
The products in the box are designed to be age-appropriate and to stimulate the skills that babies learn in the certain age. That way the content is interesting and new for the baby. The instructions and information in the play guide for the parents is easy to understand and helps the parents scaffolding and facilitating their child's understanding on the world around them. The Play Gym set is designed to stimulate babies to learn new skills as they grow
The packages are designed so that you can introduce a new one bi-monthly. There is a suggested order how the parent can introduce new toys for the baby, but the instructions underline that each baby is unique and they like different things and can learn things in different order. Lovevery promotes free exploration of the content both with the boxes and the Play Gym.
Many of the toys are meant for the baby to play with independently but the materials instruct how the parents can play together with the baby. Especially the extra activities are something for the parent and the baby to explore together. The parental guidance booklet emphasizes interaction of a close caregiver with the child, which is great, since it will enhance the exploration, and especially build the basic safety and trust of the baby.

The following are the high educational quality aspects in this product.

A highly recommendable pre-curated and age appropriate material of fun learning for the baby and parent alike!
Lovevery provides stimulating and well designed materials for babies to play with.
Each packages is designed to stimulate the skills that the babies usually develop during that age.
Play guides are in easy to understand format and provides a lot of interesting information for the parents.

The supported learning goals are identified by matching the product with several relevant curricula descriptions on this subject area. The soft skills are definitions of learning goals most relevant for the 21st century. They are formed by taking a reference from different definitions of 21st century skills and Finnish curriculum.

Subject based learning goals

The baby reacts to light variations, colors, sounds and shapes.
The baby shows interest towards faces.
The baby will start producing other sounds besides crying.
The baby turns his head to the side when lying on tummy.
Baby opens his fists
The baby enjoys socializing
Baby raises his head while on his tummy.
While lying on his back, the baby occasionally lifts his arms.
The baby can kick alternately with both feet
The baby calms in parent’s arms and when seeing faces or hearing voices.
The baby practices making different sounds
The baby can focus his eyes
The baby is trying to grab toys and things around him.
The baby can identify members of his family
The baby will turn towards voices they hear
The baby starts babble and gurgle from the 2 to 3 months of age.
The baby can laugh out loud and can scream with joy.
The baby will feel objects, get interested in toys and enjoy playing
While lying on his tummy, can lift his chest from the base and support his head
The baby will begin to get interested in other children.
The baby will find his toes.
The baby will mimic different sounds he hears.
The baby grabs objects with two hands and takes them to his mouth.
The baby can already turn from the stomach to his back and vice versa.
The baby can raise his upper body and support it with his forearms.
The baby will have a good back balance while sitting and can sit for a small amount of time when supported.
Can support himself with straight arms while lying on his tummy.
Can hold objects with one hand and moves them from one hand to another.
The baby can separate a child from an adult.
The baby can already sit when supported or when leaning on his hands. He learns to get up from the floor to sit without help.
At 6 to 9 months of age the baby may begin to fear people other than his parents and is afraid to be apart from parents.
The baby likes to play while lying on his tummy or his side, and will lift up his hands and grab raised objects.
The baby can sit without support.
The baby will lift his hands to point things or to show, what is in hand. The baby will also learn throwing things.
The baby learns to lean on walls and objects to rise to upright position.
The baby begins to understand the first words
The baby learns to crawl.
The baby can handle two objects at the time. He can pick small objects between index finger and thumb.
The baby will take preliminary steps.
The baby will give a toy when requested.
The baby says first recognizable words.
Identifies additional materials to complete a task.
Actively explores how things in the world work.
Takes objects and materials apart and attempts to reassemble them (e.g., puzzles, models, nuts and bolts).
Seeks out activities and materials that support his/her curiosity.
Willingly engages in new experiences and activities.
Interacts with a variety of materials through play.
Participates in multiple play activities with same material.
Self-selects play activity and demonstrates spontaneity.
Uses facial expressions, body language, gestures, and sign language to express ideas.
Initiates conversations, both verbally and nonverbally, about things around them.
Identifies self as being part of a family and identifies being connected to at least one significant adult.
Uses pincher grasp (index finger and thumb).
Interacts with significant adults.
Loud noises will startle the baby, the baby enjoys human sounds.
The first smile is given to the parent at about 6 weeks of age. At the same time, the baby will shed their first tears when crying.
The baby can recognize his own name.
The baby’s babbling will intensify, and he listens and wonders his own voice and tries it in different pitch.
The baby knows how to turn from his tummy to his back.
The baby can find a toy which was hidden in front of him and will begin to understand the concepts of front, back and below.
Baby practices using a spoon and taking off socks.
Identifies sights, smells, sounds, tastes and textures.

Soft skills learning goals

Practicing strategic thinking
Practicing fine motor skills
Practising visual recognition
Learning to notice causal connections
Learning to find the joy of learning and new challenges
Creating requirements for creative thinking
Practicing creative thinking
Developing problem solving skills
Practicing to look things from different perspectives
Learning to face failures and disappointments
Practicing to recognize and express feelings
Practicing to notice causal connections
Learning to build information on top of previously learned
Encouraging to build new information and visions
Learning to combine information to find new innovations
Learning to face respectfully people and follow the good manners
Learning to understand people, surroundings and phenomenons around us
Learning about different languages
Practicing to express own thoughts and feelings
Enabling the growth of positive self-image
Practicing versatile ways of working
Encouraging the growth of positive self-image

The Finnish Educational Quality Certificate

Our Quality Evaluation Method is an academically sound approach to evaluating a product’s pedagogical design from the viewpoint of educational psychology.

The method has been developed with university researchers and all evaluators are carefully selected Finnish teachers with a master's degree in education.

More about the evaluation