Digital Business Courses for Youth

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Digital Business Courses for Youth

Digital Business Courses for Youth

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Business & entrepreneurship
Young Business Generations is a digital learning environment for studying economics and “hands-on” entrepreneurial competencies.

Young Business Generations includes three comprehensive business courses that support students in economic competencies, understanding the global economy and finding their own business skills. The students practice key competences related to economics and working life with the help of activating course exercises and applied assignments. The courses topics:
1. Sales, marketing and commercialisation 2. Communications and negotiation skills 3. The global market

The courses can be accessed through the digital Claned learning platform, so they can be carried out either as classroom learning or partly as distance-learning courses. The course materials follow an advanced pedagogical script that promotes engaging learning and knowledge creation. The script has been prepared in collaboration with the University of Helsinki.

Age groups 
High School
Tertiary Education
Desktop Windows
Mobile Android
Mobile iOS
Offline play 
Internet required
Educational Quality
Learning Goals

The pedagogical analysis covers how the product supports learning of the identified skills. The student’s role is assessed by four contrary pair parameters, which are selected to cover the most essential aspects on the use of the product.

The solution provides pre-curated high-quality material for learning business skills in an age-appropriate manner. The material is diverse and supports learning through compact modules and short exercises. The product encourages the development of active and critical thinking of students. The content is well presented and the indications of the exercises are clear. The learning goals are also made visible well and there is a good mixture of theoretical information and practical tasks.
The solution has fixed learning goals that are clearly defined and guide the learning process. Students are well guided and the structure of the course is great. Their learning is constantly being evaluated. The solution directs the users to build upon their prior knowledge and reflect on topics in relation to their own life and experiences. The tasks are interesting and creative and they keep the learner's interest up well. The solution requires utilizing learned in open-ended problem-solving.
The course works for both independent learning and more guided learning in class. The students can progress at their own pace and don't need to feel peer pressure about moving too slow. Although the course has clear start and finish, the Claned environment supports exploration of learning content in any order. The restrictions for progressing in a certain order can come from the course instructor if necessary.
The course allows the learner to make all the decisions individually, and it is suitable for also remote learning. However, when used in the classroom context, many of the tasks can benefit from collaboration, and Claned platform also enables online commenting. The course is very flexible. The teacher can adapt the material to his/her preferences of the curriculum. The material is great as a standalone material, but it doesn't limit the teacher's creativity.

The following are the high educational quality aspects in this product.

The course represents a high-quality learning solution that is easy to adapt by teachers.
The course is engaging and masterfully designed to foster the learning engagement of the students during the learning process.
The instructions for both teachers and students are very clear and easy to follow. The product presents real life cases.
Versatile exercise types offers great selection material that encourages and guides users to business world.

The supported learning goals are identified by matching the product with several relevant curricula descriptions on this subject area. The soft skills are definitions of learning goals most relevant for the 21st century. They are formed by taking a reference from different definitions of 21st century skills and Finnish curriculum.

Subject based learning goals

Understand the purpose of business activity, the role of business enterprise and entrepreneurship, and the dynamic nature of business
Understand the purpose of planning business activity, including the role and importance of a business plan.
The concept of revenue, costs, profit and loss, including break even and gross and net profit ratios
The use of financial information in understanding business performance and making business decisions
Know and understand business concepts, business terminology, business objectives, the integrated nature of business activity and the impact of business on individuals and wider society
Develop as enterprising individuals with the ability to think commercially and creatively to demonstrate business acumen, and draw on evidence to make informed business decisions and solve business problems
Develop as effective and independent students, and as critical and reflective thinkers with enquiring minds
Use an enquiring, critical approach to make informed judgements
Investigate and analyse real business opportunities and issues to construct wellargued, well-evidenced, balanced and structured arguments, demonstrating their depth and breadth of understanding of business
Develop and apply quantitative skills relevant to business, including using and interpreting data
How technology, including e-commerce and digital communication, influences business activity
The marketing mix and the importance of each of the four elements – price, product, promotion and place – and how they work together
Calculating and understanding revenue, costs and profit
Interpretation and use of quantitative data from graphs and charts to support, inform and justify business decisions.
How the marketing mix is used to inform and implement business decisions
How businesses use segmentation to target customers
The importance to a business of identifying and understanding its customers
The impact of globalisation on businesses, including how businesses compete internationally
The sales process and the importance to businesses of providing good customer service, including product knowledge, customer engagement and post-sales service
The impact of different types of production processes on businesses
Interpreting financial data, including profit and loss, average rate of return and cash-flow forecasts
Understand the competitive environment and the impact of risk and reward on business activity.
Understand the types of business ownership, including business start-ups and the concept of limited liability.
Understand business aims and objectives, how and why they differ between businesses, and how and why they change as businesses evolve.
The role of procurement and the impact of logistical and supply decisions on businesses
The concept of quality and its importance to a business, including the production of goods and the provision of services

Soft skills learning goals

Learning to notice causal connections
Learning to face respectfully people and follow the good manners
Learning about different languages
Learning about different countries and their characteristics
Practicing to notice causal connections
Learning to build information on top of previously learned
Learning to combine information to find new innovations
Practicing to notice links between subjects learned
Encouraging the growth of positive self-image
Building common knowledge of technological solutions and their meaning in everyday life
Using technology resources for problem solving
Using technology as a part of explorative and creative process
Using technological resources for finding and applying information
Using technology for interaction and collaboration
Using technology as a part of explorative process
Practicing to use information independently and interactively
Practicing to find, evaluate and share information
Learning to view and consider media and advertising critically
Familiarizing with the influences of media and understanding its affordances
Learning to plan and design own written content and textual representations
Practicing logical reasoning to understand and interpret information in different forms
Learning to understand and interpret diverse types of texts, from vernacular to academic
Practising to understand visual concepts and shapes and observe their qualities
Learning to understand and interpret diverse types of texts
Developing problem solving skills
Learning to find solutions in social conflicts
Learning to recognise and evaluate arguments and their reasonings
Practicing to create questions and make justifiable arguments based on observations
Practicing strategic thinking
Practicing persistent working
Practicing to take responsibility of one's own learning
Practicing to set one's own learning goals
Practicing to evaluate one's own learning
Learning to find the joy of learning and new challenges
Creating requirements for creative thinking
Practicing creative thinking
Encouraging students to be innovative and express new ideas
Practicing to use imagination and to be innovative
Practicing categorization and classification
Practicing to work with others
Practicing to argument clearly own opinions and reasonings
Learning to listen other people’s opinions
Learning decision-making, influencing and accountability
Practicing communication through different channels
Learning to understand the meaning of rules, contracts and trust
Practicing to express own thoughts and feelings
Practicing to give, get and reflect feedback
Enabling the growth of positive self-image
Encouraging positive attitude towards working life
Learning consumer knowledge and smart economics
Learning to plan and organize work processes
Practicing versatile ways of working
Connecting subjects learned at school to skills needed at working life
Practicing memorizing skills
Practicing to observe spoken and written language
Learning to understand people, surroundings and phenomenons around us
Practicing decision making
Encouraging to build new information and visions

The Finnish Educational Quality Certificate

Our Quality Evaluation Method is an academically sound approach to evaluating a product’s pedagogical design from the viewpoint of educational psychology.

The method has been developed with university researchers and all evaluators are carefully selected Finnish teachers with a master's degree in education.

More about the evaluation