Digital Business Courses for Youth

Go back

CertifiedEducation quality

11/2019

Talous ja nuoret TAT

Business & entrepreneurship

Young Business Generations is a digital learning environment for studying economics and “hands-on” entrepreneurial competencies.

Young Business Generations includes three comprehensive business courses that support students in economic competencies, understanding the global economy and finding their own business skills. The students practice key competences related to economics and working life with the help of activating course exercises and applied assignments. The courses topics:
1. Sales, marketing and commercialisation 2. Communications and negotiation skills 3. The global market

The courses can be accessed through the digital Claned learning platform, so they can be carried out either as classroom learning or partly as distance-learning courses. The course materials follow an advanced pedagogical script that promotes engaging learning and knowledge creation. The script has been prepared in collaboration with the University of Helsinki.

Age groups

High School

Tertiary Education

Languages

English

Finnish

Swedish

Platform

Browser-based

Desktop Windows

Mobile Android

Mobile iOS

Registration

Required

Offline play

Internet required

Pictures

Videos

The course supports a broad range of learning goals in the area of international business and entrepeneurship.

Claned offers tools for online collaboration, which are used in the course

The course includes plenty of current and age-appropriate material

Pedagogy

Educational Quality

Learning Goals

The pedagogical analysis covers how the product supports learning of the identified skills. The student’s role is assessed by four contrary pair parameters, which are selected to cover the most essential aspects on the use of the product.

Passive

Active

The solution provides pre-curated high-quality material for learning business skills in an age-appropriate manner. The material is diverse and supports learning through compact modules and short exercises. The product encourages the development of active and critical thinking of students. The content is well presented and the indications of the exercises are clear. The learning goals are also made visible well and there is a good mixture of theoretical information and practical tasks.

Rehearse

Construct

The solution has fixed learning goals that are clearly defined and guide the learning process. Students are well guided and the structure of the course is great. Their learning is constantly being evaluated. The solution directs the users to build upon their prior knowledge and reflect on topics in relation to their own life and experiences. The tasks are interesting and creative and they keep the learner's interest up well. The solution requires utilizing learned in open-ended problem-solving.

Linear

Non-linear/Creative

The course works for both independent learning and more guided learning in class. The students can progress at their own pace and don't need to feel peer pressure about moving too slow. Although the course has clear start and finish, the Claned environment supports exploration of learning content in any order. The restrictions for progressing in a certain order can come from the course instructor if necessary.

Individual

Collaborative

The course allows the learner to make all the decisions individually, and it is suitable for also remote learning. However, when used in the classroom context, many of the tasks can benefit from collaboration, and Claned platform also enables online commenting. The course is very flexible. The teacher can adapt the material to his/her preferences of the curriculum. The material is great as a standalone material, but it doesn't limit the teacher's creativity.

The following are the high educational quality aspects in this product.

The course represents a high-quality learning solution that is easy to adapt by teachers.

The course is engaging and masterfully designed to foster the learning engagement of the students during the learning process.

The instructions for both teachers and students are very clear and easy to follow. The product presents real life cases.

Versatile exercise types offers great selection material that encourages and guides users to business world.

The supported learning goals are identified by matching the product with several relevant curricula descriptions on this subject area. The soft skills are definitions of learning goals most relevant for the 21st century. They are formed by taking a reference from different definitions of 21st century skills and Finnish curriculum.

Subject based learning goals

Understand the purpose of business activity, the role of business enterprise and entrepreneurship, and the dynamic nature of business

Understand the purpose of planning business activity, including the role and importance of a business plan.

The concept of revenue, costs, profit and loss, including break even and gross and net profit ratios

The use of financial information in understanding business performance and making business decisions

Know and understand business concepts, business terminology, business objectives, the integrated nature of business activity and the impact of business on individuals and wider society

Develop as enterprising individuals with the ability to think commercially and creatively to demonstrate business acumen, and draw on evidence to make informed business decisions and solve business problems

Develop as effective and independent students, and as critical and reflective thinkers with enquiring minds

Use an enquiring, critical approach to make informed judgements

Investigate and analyse real business opportunities and issues to construct wellargued, well-evidenced, balanced and structured arguments, demonstrating their depth and breadth of understanding of business

Develop and apply quantitative skills relevant to business, including using and interpreting data

How technology, including e-commerce and digital communication, influences business activity

The marketing mix and the importance of each of the four elements – price, product, promotion and place – and how they work together

Calculating and understanding revenue, costs and profit

Interpretation and use of quantitative data from graphs and charts to support, inform and justify business decisions.

How the marketing mix is used to inform and implement business decisions

How businesses use segmentation to target customers

The importance to a business of identifying and understanding its customers

The impact of globalisation on businesses, including how businesses compete internationally

The sales process and the importance to businesses of providing good customer service, including product knowledge, customer engagement and post-sales service

The impact of different types of production processes on businesses

Interpreting financial data, including profit and loss, average rate of return and cash-flow forecasts

Understand the competitive environment and the impact of risk and reward on business activity.

Understand the types of business ownership, including business start-ups and the concept of limited liability.

Understand business aims and objectives, how and why they differ between businesses, and how and why they change as businesses evolve.

The role of procurement and the impact of logistical and supply decisions on businesses

The concept of quality and its importance to a business, including the production of goods and the provision of services

Soft skills learning goals

Learning to notice causal connections

Learning to face respectfully people and follow the good manners

Learning about different languages

Learning about different countries and their characteristics

Practicing to notice causal connections

Learning to build information on top of previously learned

Learning to combine information to find new innovations

Practicing to notice links between subjects learned

Encouraging the growth of positive self-image

Building common knowledge of technological solutions and their meaning in everyday life

Using technology resources for problem solving

Using technology as a part of explorative and creative process

Using technological resources for finding and applying information

Using technology for interaction and collaboration

Using technology as a part of explorative process

Practicing to use information independently and interactively

Practicing to find, evaluate and share information

Learning to view and consider media and advertising critically

Familiarizing with the influences of media and understanding its affordances

Learning to plan and design own written content and textual representations

Practicing logical reasoning to understand and interpret information in different forms

Learning to understand and interpret diverse types of texts, from vernacular to academic

Practising to understand visual concepts and shapes and observe their qualities

Learning to understand and interpret diverse types of texts

Developing problem solving skills

Learning to find solutions in social conflicts

Learning to recognise and evaluate arguments and their reasonings

Practicing to create questions and make justifiable arguments based on observations

Practicing strategic thinking

Practicing persistent working

Practicing to take responsibility of one's own learning

Practicing to set one's own learning goals

Practicing to evaluate one's own learning

Learning to find the joy of learning and new challenges

Creating requirements for creative thinking

Practicing creative thinking

Encouraging students to be innovative and express new ideas

Practicing to use imagination and to be innovative

Practicing categorization and classification

Practicing to work with others

Practicing to argument clearly own opinions and reasonings

Learning to listen other people’s opinions

Learning decision-making, influencing and accountability

Practicing communication through different channels

Learning to understand the meaning of rules, contracts and trust

Practicing to express own thoughts and feelings

Practicing to give, get and reflect feedback

Enabling the growth of positive self-image

Encouraging positive attitude towards working life

Learning consumer knowledge and smart economics

Learning to plan and organize work processes

Practicing versatile ways of working

Connecting subjects learned at school to skills needed at working life

Practicing memorizing skills

Practicing to observe spoken and written language

Learning to understand people, surroundings and phenomenons around us

Practicing decision making

Encouraging to build new information and visions

Digital Business Courses for Youth